Soup Marketing

October 14, 2005 Search Engine Forums Spotlight By Chris Sherman, Associate Editor Source: www.clickz.com Should Search Engines Censor Suicide Searches? Search Engine Watch Forums "Should search engines be adding warnings for searches on suicide? Adding links to suicide prevention sites? Censoring sites that promote suicide? Or should it be hands-off of search results?" Google Partnering With Comcast to Get AOL Webmaster World "If ever MS wanted a prod in the ear with a big stick, this is it. Will be very interesting to see if the sleeping giant wakes up and (finally) pounces. ...The Internet has once again become an exciting and evolving place." Microsoft and Yahoo to Link IM Services? Webmaster World "It's the advertising potential on users desktops that is the real global opportunity for the IM networks." A Positive Step Forward in Link Strategies Search Engine Watch Forums "...when you write articles, you are publicizing your website. That's great

October 13, 2005 Mapping Places in Wikipedia By Chris Sherman, Associate Editor Source: www.clickz.com Where in the world is the Kaministiquia River? Wikipedia tells us that the river empties into western Lake Superior at the city of Thunder Bay; Placeopedia shows its location, and many others, on Google Maps. Wikipedia, the free online encyclopedia written and maintained by volunteers all over the world, has gradually evolved from a questionable labor of love to a remarkably robust source of information on countless subjects. One of the downsides to Wikipedia, at least at this stage, is that it's almost entirely text. There are relatively few images, and maps showing locations of geographic entries tend to be bare-bones, if they exist at all. Enter Placeopedia, a "mashup" that pinpoints geographic Wikipedia entries on Google maps. It's a simple but powerful idea that integrates