Soup Marketing

October 28, 2005 Search Engine Forums Spotlight By Chris Sherman, Associate Editor Source: www.clickz.com Who Will Be The First Classifieds Search Engine? Search Engine Watch Forums "From real estate to just about anything that sells on eBay, this category is HOT and I'm sure the search engines could grow their revenues big time if they take a chunk at this segment. Wouldn't it be relatively easy (with their current infrastructures) for the search engines to develop a Classifieds Search Engine so that the many hidden listings currently nonSEOed surfaces from the invisible web?" Google Base, Classified Ads? Webmaster World "Is Google trying to be everywhere on the Internet? Rumors surface on the big G and their plans to take on ebay with their

October 27, 2005 A Compilation of Search Marketing Book Reviews By Chris Sherman, Associate Editor Source: www.clickz.com Looking for a book to help you sharpen your search marketing skills? Look no further—here's a compilation of reviews published in SearchDay over the past several years. This is the second installment of a list of all search-related book reviews published in SearchDay, and plan to run them as a series over the coming weeks. This particular list covers books about search marketing. The first installment covered reviews of books about general web search tactics and techniques. I'll also be publishing a list of reviews of specialized searching techniques and guides to search related technology. Once I've got everything pulled together I'll also publish a Big List of search-related book reviews that I'll continue to update as new reviews are added. Search Marketing Book Reviews Use the alphabetically arranged links below to go directly to a review. Scroll down the page for a reverse-chronological

October 21, 2005 Search Engine Forums Spotlight By Chris Sherman, Associate Editor Source: www.clickz.com Bloggers: So What Part Of "Your Fly Is Open" Didn't You Understand? Search Engine Watch Forums "Problems with blog spam? Shouldn't those who created blogging software and systems have realized the problems inherent in leaving doors open?" Newspapers pre-Internet: Blogs post-Internet. Cre8asite Forums "The crucial factor is that however good a newspaper article may be, when you've reached the end of the article, you've reached the end of the article. There's no forward path to take to get more information. On rare occasions a website may be mentioned where more information can be found. Yes, but who wants to type in a web address."

October 19, 2005 Searching for a Good Searching Book? By Chris Sherman, Associate Editor Source: www.clickz.com Looking for a book to help you sharpen your searching skills? Look no further—here's a compilation of reviews published in SearchDay over the past several years. I'm often asked for recommendations of books that help people learn to take greater advantage of all aspects of search engines. I've reviewed dozens of books in SearchDay over the years—some dealing with general-purpose search engines, others focusing on specific niches. I'm compiling a list of all search-related book reviews published in SearchDay, and plan to run them as a series over the coming weeks. This first installment is dedicated to books about general web search tactics and techniques. I'll also be publishing a list of reviews of search marketing books, specialized searching techniques and technical guides to search related technology. Once I've got everything pulled together I'll also publish a Big List of search-related book reviews that I'll continue to update as new reviews are added.

October 18, 2005 Meet the News Search Engines By Shari Thurow, Guest Writer Source: www.clickz.com News aggregator services gather information from the Web and provide news to other Web sites, offering some great opportunities for search engine marketers. A special report from the Search Engine Strategies conference, August 8-11, 2005, San Jose, CA. On the "Meet the News Search Engines" panel, representatives from major news search engines talked about how to prepare and submit news information. "What we're seeing today is that aggregating news content is really a driving force with how people perceive news," said Jim Pitkow, CEO of Moreover, one of the most popular news aggregators. "People want to get a variety of news topics across a wide variety of sources." Moreover gathers its news information from more than 12,000 handpicked, editorially-ranked

October 17, 2005 Curing Medical Information Disorder By Chris Sherman, Associate Editor Source: www.clickz.com Healthline is a specialized medical search engine that offers high-quality, authoritative information that's easy to find, even if you don't speak medicalese. According to the Pew Internet Project, more Americans search for health information on the web than make doctor visits each day. The good news is that there's a ton of great health care information available on the web. The bad news is that there's also a ton of questionable quackery, and it's not always easy to tell the difference. Enter Healthline, the reincarnation of a site formerly known as YourDocor.com. Healthline is a specialized search engine that focuses exclusively on reliable, doctor-vetted information, covering 62,000 web sites with between 45-50 million pages. The site also features hosted content licensed from reliable content providers. Medical information isn't always easy to come by, primarily because most

October 14, 2005 Search Engine Forums Spotlight By Chris Sherman, Associate Editor Source: www.clickz.com Should Search Engines Censor Suicide Searches? Search Engine Watch Forums "Should search engines be adding warnings for searches on suicide? Adding links to suicide prevention sites? Censoring sites that promote suicide? Or should it be hands-off of search results?" Google Partnering With Comcast to Get AOL Webmaster World "If ever MS wanted a prod in the ear with a big stick, this is it. Will be very interesting to see if the sleeping giant wakes up and (finally) pounces. ...The Internet has once again become an exciting and evolving place." Microsoft and Yahoo to Link IM Services? Webmaster World "It's the advertising potential on users desktops that is the real global opportunity for the IM networks." A Positive Step Forward in Link Strategies Search Engine Watch Forums "...when you write articles, you are publicizing your website. That's great

October 13, 2005 Mapping Places in Wikipedia By Chris Sherman, Associate Editor Source: www.clickz.com Where in the world is the Kaministiquia River? Wikipedia tells us that the river empties into western Lake Superior at the city of Thunder Bay; Placeopedia shows its location, and many others, on Google Maps. Wikipedia, the free online encyclopedia written and maintained by volunteers all over the world, has gradually evolved from a questionable labor of love to a remarkably robust source of information on countless subjects. One of the downsides to Wikipedia, at least at this stage, is that it's almost entirely text. There are relatively few images, and maps showing locations of geographic entries tend to be bare-bones, if they exist at all. Enter Placeopedia, a "mashup" that pinpoints geographic Wikipedia entries on Google maps. It's a simple but powerful idea that integrates