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October 26, 2005 Highlights from the SEW Blog: Oct 26, 2005 By Chris Sherman, Associate Editor Source: www.clickz.com Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/. Talk of Sun-Google Hosted Productivity Suite: "Way off Base" The eWeek article: Rumors of Sun-Google Hosted Desktop Suite Quashed, offers a look at the constant (the article users the word "rampant") specultation about a Sun-Google hosted desktop productivity suite and common operating system, "is way off base." From the article: Insiders with knowledge of the joint plans to promote and enhance the OpenOffice.org desktop productivity suite say it is far

October 25, 2005 Shopping Search and Merchant Reputations By Shari Thurow, Guest Writer Source: www.clickz.com Consumers often look to merchant reputations on shopping search engines when deciding to make a purchase. But who determines these reputations? And can you trust them? A special report from the Search Engine Strategies conference, August 8-11, 2005, San Jose, CA. Many shopping search sites carry ratings and reviews from shoppers, as well as third party sources. The Shopping Search and Merchant Reputations session looked at how merchant reviews may impact shopping search listings, and panelists offered recommendations for merchants to ensure that they maintain a good reputation. How shoppers can rate merchants At PriceGrabber, shoppers can rate merchants via two methods: filling out a merchant review directly at Pricegrabber.com or by participating in a shopper satisfaction survey. To rate a merchant,

October 24, 2005 Inside the Internet Movie Database By Gary Price, News Editor Source: www.clickz.com The Internet Movie Database is a standard and respected reference database for film and TV information, but for film, TV and pop-culture fans it's also a great deal of fun. The (IMDB), owned by Amazon.com, is more than just a "enter a movie title or actor's name and get results" type of service. While you usually get great info from that type of search, it only scratches the surface of what IMDB offers. Buried deep (and I mean deep) within the IMDB web site is this amazing power Search page search interface that can help you find an incredible amount of movie/TV info within seconds. I learned what this power search interface can do when a news librarian asked for a solid list of movies filmed in Denver. IMDB got

October 20, 2005 Copyrights, Trademarks and Search Engines By Grant Crowell, Guest Writer Source: www.clickz.com Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't "borrow" content and to avoid provoking search engines in legal gray areas. A special report from the Search Engine Strategies conference, August 8-11, 2005, San Jose, CA. A longer version of this story for Search Engine Watch members goes into more detail about various methods to protect your intellectual content, including how to safeguard images from being copied, and a checklist for taking action if you've found that your content has been stolen and illicitly used elsewhere on the web. Click here to learn more about becoming a member. A panel of experts debated a number of hot legal issues during the Copyrights & Trademarks panel at SES. How can web site owners get links to

October 28, 2005 Search Engine Forums Spotlight By Chris Sherman, Associate Editor Source: www.clickz.com Who Will Be The First Classifieds Search Engine? Search Engine Watch Forums "From real estate to just about anything that sells on eBay, this category is HOT and I'm sure the search engines could grow their revenues big time if they take a chunk at this segment. Wouldn't it be relatively easy (with their current infrastructures) for the search engines to develop a Classifieds Search Engine so that the many hidden listings currently nonSEOed surfaces from the invisible web?" Google Base, Classified Ads? Webmaster World "Is Google trying to be everywhere on the Internet? Rumors surface on the big G and their plans to take on ebay with their

October 27, 2005 A Compilation of Search Marketing Book Reviews By Chris Sherman, Associate Editor Source: www.clickz.com Looking for a book to help you sharpen your search marketing skills? Look no further—here's a compilation of reviews published in SearchDay over the past several years. This is the second installment of a list of all search-related book reviews published in SearchDay, and plan to run them as a series over the coming weeks. This particular list covers books about search marketing. The first installment covered reviews of books about general web search tactics and techniques. I'll also be publishing a list of reviews of specialized searching techniques and guides to search related technology. Once I've got everything pulled together I'll also publish a Big List of search-related book reviews that I'll continue to update as new reviews are added. Search Marketing Book Reviews Use the alphabetically arranged links below to go directly to a review. Scroll down the page for a reverse-chronological

October 21, 2005 Search Engine Forums Spotlight By Chris Sherman, Associate Editor Source: www.clickz.com Bloggers: So What Part Of "Your Fly Is Open" Didn't You Understand? Search Engine Watch Forums "Problems with blog spam? Shouldn't those who created blogging software and systems have realized the problems inherent in leaving doors open?" Newspapers pre-Internet: Blogs post-Internet. Cre8asite Forums "The crucial factor is that however good a newspaper article may be, when you've reached the end of the article, you've reached the end of the article. There's no forward path to take to get more information. On rare occasions a website may be mentioned where more information can be found. Yes, but who wants to type in a web address."

October 19, 2005 Searching for a Good Searching Book? By Chris Sherman, Associate Editor Source: www.clickz.com Looking for a book to help you sharpen your searching skills? Look no further—here's a compilation of reviews published in SearchDay over the past several years. I'm often asked for recommendations of books that help people learn to take greater advantage of all aspects of search engines. I've reviewed dozens of books in SearchDay over the years—some dealing with general-purpose search engines, others focusing on specific niches. I'm compiling a list of all search-related book reviews published in SearchDay, and plan to run them as a series over the coming weeks. This first installment is dedicated to books about general web search tactics and techniques. I'll also be publishing a list of reviews of search marketing books, specialized searching techniques and technical guides to search related technology. Once I've got everything pulled together I'll also publish a Big List of search-related book reviews that I'll continue to update as new reviews are added.

October 18, 2005 Meet the News Search Engines By Shari Thurow, Guest Writer Source: www.clickz.com News aggregator services gather information from the Web and provide news to other Web sites, offering some great opportunities for search engine marketers. A special report from the Search Engine Strategies conference, August 8-11, 2005, San Jose, CA. On the "Meet the News Search Engines" panel, representatives from major news search engines talked about how to prepare and submit news information. "What we're seeing today is that aggregating news content is really a driving force with how people perceive news," said Jim Pitkow, CEO of Moreover, one of the most popular news aggregators. "People want to get a variety of news topics across a wide variety of sources." Moreover gathers its news information from more than 12,000 handpicked, editorially-ranked

October 17, 2005 Curing Medical Information Disorder By Chris Sherman, Associate Editor Source: www.clickz.com Healthline is a specialized medical search engine that offers high-quality, authoritative information that's easy to find, even if you don't speak medicalese. According to the Pew Internet Project, more Americans search for health information on the web than make doctor visits each day. The good news is that there's a ton of great health care information available on the web. The bad news is that there's also a ton of questionable quackery, and it's not always easy to tell the difference. Enter Healthline, the reincarnation of a site formerly known as YourDocor.com. Healthline is a specialized search engine that focuses exclusively on reliable, doctor-vetted information, covering 62,000 web sites with between 45-50 million pages. The site also features hosted content licensed from reliable content providers. Medical information isn't always easy to come by, primarily because most